Archive for October, 2014

5 Tips for Building Brand Awareness (Infographic)

Ok, so you own or work for a great company, which offers terrific products or services– this means little if no one knows about you or if their perceptions about you are outdated. Read more…

5 Steps in Developing Your Buyer Personas


Buyer Persona Resource Guide


1.  Buyer Personas take time, so get a buy in from the boss

For companies that haven’t taken the time to develop buyer personas, getting started and finding the time to do it can be the biggest challenge. A ‘buy in’ from management is essential to get the necessary time allotted to this project. Read more…