Archive for September, 2015

Brand Architecture – it’s not Yada, Yada, Yada

In an episode of “Seinfeld”, George Constanza pretended to be an architect–with predictable results. He wanted the status of success without working to achieve it. He didn’t want to sweat the details–the yada, yada, yada–if you will. Read more…

Is Your Brand Marketing a Game Changer?

Brand marketing takes time and commitment to get it right – so Just Do It – right?  And just like exercise, in the long run, the payoff can be fantastic.

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