All posts in Brand Awareness

Brand Architecture – it’s not Yada, Yada, Yada

In an episode of “Seinfeld”, George Constanza pretended to be an architect–with predictable results. He wanted the status of success without working to achieve it. He didn’t want to sweat the details–the yada, yada, yada–if you will. Read more…

5 Tips for Building Brand Awareness (Infographic)

Ok, so you own or work for a great company, which offers terrific products or services– this means little if no one knows about you or if their perceptions about you are outdated. Read more…