All posts in Branding

Brand Architecture – it’s not Yada, Yada, Yada

In an episode of “Seinfeld”, George Constanza pretended to be an architect–with predictable results. He wanted the status of success without working to achieve it. He didn’t want to sweat the details–the yada, yada, yada–if you will. Read more…

Is Your Brand Marketing a Game Changer?

Brand marketing takes time and commitment to get it right – so Just Do It – right?  And just like exercise, in the long run, the payoff can be fantastic.

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5 Tips for Building Brand Awareness (Infographic)

Ok, so you own or work for a great company, which offers terrific products or services– this means little if no one knows about you or if their perceptions about you are outdated. Read more…