All posts in Marketing

Is Your Brand Marketing a Game Changer?

Brand marketing takes time and commitment to get it right – so Just Do It – right?  And just like exercise, in the long run, the payoff can be fantastic.

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Color and Marketing–it’s All in Your Head

Color plays a huge role in branding and marketing and has been viewed as having innate emotional powers. Read more…

Why Trade Shows Work (Infographic)

The opportunity for face to face meetings and for customers to see and touch products is an important consideration in determining whether your company should participate in a show. Consider these facts: Read more…

5 Tips for Building Brand Awareness (Infographic)

Ok, so you own or work for a great company, which offers terrific products or services– this means little if no one knows about you or if their perceptions about you are outdated. Read more…

5 Steps in Developing Your Buyer Personas

 

Buyer Persona Resource Guide

 

1.  Buyer Personas take time, so get a buy in from the boss

For companies that haven’t taken the time to develop buyer personas, getting started and finding the time to do it can be the biggest challenge. A ‘buy in’ from management is essential to get the necessary time allotted to this project. Read more…

Get Your Doodle On

 

Though often viewed as a mindless activity and a waste of time, recent studies have cast a new light on the fine art of doodling.

 

Helps with Memory and Problem-Solving

Researchers believe doodling helps the brain focus by keeping the mind from wandering.

In a 2009 experiment conducted at the University of Plymouth, 40 people were given a simple set of instructions to take rsvp information over the phone from people going to a party. The group of 40 was divided in two. One group of 20 was told to doodle and the other 20 didn’t. The doodlers recalled 29% more information than did the non-doodlers.

A 2011 article in Science journal reported that when science students drew visualizations of course material instead of using words, they had a deeper understanding of the concepts and could effectively communicate them to others.

 

 

Famous Doodlers

Mark Twain, Michelangelo, Bill Gates, Hillary Clinton, Winston Churchill, Ralph Waldo Emerson and several U.S. presidents are but a few famous doodlers.

(From top to bottom below are doodles from Kurt Vonnegut, JFK, and Mark Twain).

famous-doodles

 

Strategic Doodling

Doodling can and is being used in business–Facebook, Disney, Google, Zappos, and Turner Broadcasting are just a few of the companies who’ve recognized the value of “visual note taking”.

Outlining a business strategy in a doodle can be a more effective way of communicating that strategy to others. In addition, doodling can make meetings shorter and more efficient–a study from the Wharton School found meetings using doodling were 24% shorter than those not using it. In addition, doodling with co-workers can be particularly effective since addressing a problem with a shared visual helps a group more quickly come to a consensus and see the bigger picture.

 

Becoming a Successful Visual Thinker

Sunni Brown, Doodle Evangelist and author of The Doodle Revolution: Unlock the Power to Think Differently recommends listening for metaphors and similes that express abstract ideas in visual terms. “Look for cues in the narrative than can structure your doodles. Don’t worry about missing a key point, misspelling a word or messing up your sketch. There has to be a suspension of judgment. It’s like Pictionary, you just have to go. Forgive yourself and move on.”

 

Drawing Conclusions (Pardon the Pun)

Doodling taps into our innate propensity for visual learning, which results in:

  • Improved information recall
  • Enhanced creativity
  • Better mental focus

So the next time you want to convey an idea, get more out of a meeting or improve your memory, try visual note taking and let the ideas flow. You might even decide to join the Doodle Revolution.

Fending off the Marketing Dead

Beware undead websites, mindless ads, bloodthirsty campaigns, and wandering hordes…

zombie-infographic

Choose Your Words Wisely— Writing Tips from Famous Authors

scrambled-lettersThe proliferation of social media and content marketing means more people doing more writing–some of it actually good, more of it mediocre and some just plain bad.

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Tickle Me Pink (as Well as Blue, Red, Gray etc.)

paint-splatterColor—few things in this world are more subjective. We all have our favorites. What looks great to one is putrid to another.  Be that as it may, there are psychological connections to color, though these can be affected by culture. Read more…

The Power of Once Upon a Time

once-upon-larger One of the oldest forms of communication is one of the hottest marketing tools at your disposal. The story–which for thousands of years has conveyed information, entertainment and cultural values – can be an effective way to connect with your audience. Read more…