The opportunity for face to face meetings and for customers to see and touch products is an important consideration in determining whether your company should participate in a show. Consider these facts:
There are online resources offering pre and post show tools to help you make the most of your trade show participation and determine its ROI:
Pre- and Post-show Tools. You can try a “potential audience estimator” and a similar tool to gauge necessary staff and space. After the show, you can evaluate things such as how much of your audience was reached, as well as staff performance.
Use the Tradeshow ROI Calculator to determine the ROI, in quantitative and qualitative terms, from industry trade shows and conferences. This Microsoft Excel spreadsheet allows input of suggested data points and automatically calculates projected ROI for your upcoming trade shows.